Agvocates For Agriculture

Agvocates For Agriculture

Anyone in serious marketing knows awareness is half the battle in getting consumers and the public to know what you do, what you are selling and why. Advocacy is one of the more powerful ways industries and market groups can work together for a common benefit, boosting the value, knowledge, awareness and perceived value of agriculture. Dubbed “Agvocates for Agriculture,” the Miss Agriculture program is specifically geared towards recognizing the competitive accomplishments of young people as well as putting them in a key marketing position to push the interests of agriculture. Their presence is a vivid and visible reminder that agriculture plays a key role in all communities and regions, not just farming areas alone. Sponsorship of Miss Agriculture competitions not only help sustain this marketing program, but allows further advocacy at all levels of market and government reach. And that’s important because without interaction and awareness, both markets and government can make a lot of powerful decisions that can work against agriculture otherwise.

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